A Flash intro is a piece of animated content displayed at the beginning of a presentation, such as a website, that is specifically prepared using Adobe Systems Flash. Often, the main content is loading in the background, while the animated content is displayed in the foreground.

The intent is to captivate the user's attention so that he or she does not stray from the site, although the quality of content is usually marketing-centric. Often a "skip" or "skip intro" button is prepared to allow more immediate access to the site's homepage.